Putting together a brief for a new site can be daunting as can working closely with a web agency to create the new site. It is important to understand the creation process and know what can be expected of a website. It is also important to create the site with good knowledge of how search engines work, and what factors help to encourage a higher ranking in search listings. All of these things should be considered at the start of the project, whatever the size and complexity of the website.