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| Public Relations | |||||
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You might be
launching a new product or you might want to get more publicity for
your company. I have experience of working with both trade and
consumer press, writing press releases, creating press packs and sample packs
that might just grab their attention.
It is a good idea to develop a longer term attitude to public relations, building up a relationship with your target press, helping to provide them with the information that they need, to the benefit of both parties. Some products can speak for themselves, others need a bit of creativity and lateral thinking behind them. One thing is certain though, if you want the publicity you have to get in front of the people that matter. |
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