I have undertaken trade PR on behalf of one client for almost 5 years, successfully building coverage every year. Being freelance, I can present myself more as an enthusiastic employee of the organisation rather than an agency representing them, which can have a positive effect.

I have a steady programme of press releases, coupled with countless contributions to features and press visits as the opportunity arises. You know you are getting it right when your press contacts start coming to you for contributions to their editorial!