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The principles of
advertising remain the same whatever the budget, and I have enabled
a variety of budgets to work as hard as they can.
For one client, I have planned and negotiated prices for all trade advertising for 5 years. I then make use of my creativity combined with a design agent and photographer to create the necessary artwork, seeking input and approval from the client at all stages. We use two creative structures which we look to refresh annually. Finally, I ensure that all artwork reaches all publishers by the deadlines set. I have also tackled smaller jobs for other clients, creating simple adverts myself, and putting my creative ideas together with just a small amount of help from a digital photographer and studio. |
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