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Sometimes only bespoke research will do, but the task can appear daunting
with so many specialist agencies to hand. There are in fact a small number
of good specialist food and drink research companies, a number of whom I
have worked with in the past.
One of my clients had a substantial amount of qualitative consumer research work to be carried out. I managed the project from start to finish, constructing a brief to select the correct agency, working with the agency to create an effective programme of focus groups, attending many of the groups and advising the client once the results were back and they had been de-briefed. |
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