When Germany kick off against Costa Rica on 9 June, Hancocks sincerely hopes that all independent retailers will have developed a strong display of World Cup confectionery products and merchandise in order to maximize sales from what Hancocks is calling the confectionery industry’s bonus season for 2006. The supermarkets will be gearing up for the event in the grocery sector and independent retailers must not miss their big opportunity to gain sales from the World Cup.  

“It's such a great opportunity” says Hancocks purchasing director Richard Brittle, “and it falls at a time of year when the confectionery market is traditionally slowing up. This European based World Cup is going to put huge numbers of people in front of TVs for many hours, often in groups of friends or family. The potential for confectionery consumption, as well as soft drinks and snacks is obviously tremendous and we are encouraging all of our customers to be proactive and benefit from this sporting event.” he adds.  

Hancocks will be launching a carefully chosen range of products, specifically designed for the World Cup season, sourced from both main branded suppliers as well as lesser-known manufacturers providing something a little bit different.  

“We have seen simply hundreds of products in relation to the World Cup and we have rejected an awful lot of them! We wanted to provide retailers with a well thought out range of products that would add real value for their customers, and so encourage a high level of sales. We clearly did not want to offer a range of products that simply had football labels or packaging and nothing else! Hancocks is confident that the range on offer will prove to be strong selling for all types of independent retailer” comments Brittle.

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