Hancocks is able to help independent retailers look at their confectionery display from a category perspective. “Stocking 5,000 confectionery products in all 15 depots, covering not just brands but own label, weighouts, kids sweets, novelty items and much more, Hancocks is in a strong position to help retailers make the very most of their space” says Hancocks purchasing director Richard Brittle.  

He continues “The most important thing is to know who your customers are and what drives them to buy confectionery from your store. A category approach will need to cover key customer needs and price points. Furthermore it is important to keep your choice wide and not just focus on core brands. Consider the high margin weighouts category and the growing novelty sector. New, innovative lines should also be a key consideration as they keep customers coming back. Be proactive and reap the benefits”.  

Hancocks suggests that retailers might need to address the following needs where their confectionery is concerned:

            Hunger / snack (the most impulsive need)

            Treat – either day time or perhaps evening indulgence

            Sharing – either at work or home

            An impulse gift

            Pocket money purchases and treats for children  

Display is also an important aspect of a category management approach to confectionery. “Group similar needs together and make your display easy to navigate. Have fun with it and be creative. Use material available from suppliers and also consider the many profitable display solutions that Hancocks can offer” says Brittle.  

“There really is no reason why an independent retailer cannot profit from confectionery. Hancocks has 44 years of experience and helps many customers to build their range. A trip to Hancocks just might be the best category advice to be given!” he concludes.

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